Business Product Marketing Manager | WhatsApp Business Integrity

Business Product Marketing Manager, WhatsApp Business Integrity Responsibilities:

• Influence and shape product strategies and roadmap based on market insights and experience
• Lead development of target audiences, and positioning and narratives to support those audiences based on data and insights
• Develop and execute go-to-market strategies including positioning, activation, measurement, asset development and integrated planning with cross-functional partners
• Partner with cross-functional stakeholders across product and GTM teams to drive awareness, adoption and retention of our solutions
• Independently navigate a variety of internal and external stakeholders to influence, align, and drive execution
• Effectively communicate up and across the organization
• Independently execute with agility to evolve with business needs

Minimum Qualifications:

• BA/BS degree
• 6+ years of professional experience in technology, strategy, consulting or marketing related discipline, with at least 2 years experience working in a product marketing or product management capacity (working with sales and or engineering leadership)
• Communication and cross-functional leadership experience
• Analytical and problem solving experience
• Track record of managing complex, fast-paced and data-driven projects
• Experience working with a variety of internal teams and stakeholders to understand and solve problems
• Experience in B2B GTM Marketing

Preferred Qualifications:

• Master’s Degree (MS/MBA)
• Experience working on building technology products incorporating complicated issues related to business integrity, trust and quality
• Experience working independently in a fast-paced, entrepreneurial, and fluid environment, with the experience to adapt, spot issues early, and escalate